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NARSOL opens new position, names its first marketing director

By Robin . . . NARSOL is pleased to announce the appointment of Michael McKay as its first director of marketing. Currently the editor of The Registry Report, contributing editor and a director for LifeTimes Magazine, and founding host of Registry Report Radio, Michael has more than twenty years of experience in a wide array of professional marketing activities. Michael served admirably in the U.S. Army for 20 years, completing three consecutive overseas tours before retiring with the rank of Master Sergeant. Soon after leaving the army, Michael became the director of marketing and digital services for a chain of regional banks, where he developed a reputation for employing innovative “guerrilla” marketing strategies and took a leadership role in the deployment of online services. He later served as the director of marketing and product development for another financial institution in the credit union industry. An alumnus of the University of California-Riverside, Michael has experience as a website developer, graphics designer, magazine publisher, and has authored five non-fiction books, two of which became Amazon best-sellers.

As long-time chair of NARSOL’s marketing committee, I am very pleased that Michael has accepted our invitation to assume oversight and direction of all aspects of our print and digital marketing efforts. In addition to his well-received contributions to our blog, Michael has been a significant contributor to the growth and expansion of NARSOL’s social media footprint and has contributed his time and talent to the development of additional print and digital materials in support of NARSOL’s advocacy. You can see examples of his work in the design of our new palm card as well as a promotional video for the website. I am looking forward to working together with Michael as NARSOL moves further towards achieving the vision of its board, its members, and the many volunteers and financial supporters who have a stake in the fight against dehumanizing registries.

“Michael is a hard worker and consummate marketer who brings not only a fresh perspective and renewed energy to the task at hand but who also has a vision for where NARSOL can be five and ten years from now. He possesses the experience, knowledge, and depth of understanding that is critical to NARSOL’s marketing needs. I look forward to working with him in the effort to extend the reach of NARSOL’s brand, credibility, and successful advocacy,” said Brenda Jones, executive director of NARSOL and its foundation, Vivante Espero.


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Robin Vander Wall

As vice chair of NARSOL, Robin is the managing editor of the Digest, director of development, and provides assistance to the webmaster in keeping our websites running smoothly. He also serves as founder and president of Vivante Espero, NARSOL's 501(c)(3) foundation and legal fund.

This topic contains 5 replies, has 2 voices, and was last updated by Avatar Nicholas Maietta 1 month, 1 week ago.

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  • #52435 Reply
    Robin Vander Wall
    Robin Vander Wall

    By Robin . . . NARSOL is pleased to announce the appointment of Michael McKay as its first director of marketing. Currently the editor of The Registry
    [See the full post at: NARSOL opens new position, names its first marketing director]

  • #52446 Reply
    Ed Byrd

    What can I do to help you?

  • #52447 Reply

    Inevitability leaders rise to the occasion. Clearly true leaders are chosen for their ability to affect change. Best wishes to the pitbull.

  • #52459 Reply


  • #52487 Reply

    Well Michael from non-fiction to marketing director of the good, bad, and the ugly of the sex registry but one has to wonder how can one market emotional tears. How can one even market the emotion’s of war. One might as well go back to the Hotel California. While Robin and Brenda give a glimmering light to this I will stand with what the is true.

    Michael it is tough to market facts vs truth in any court of law today. I wonder if our government really know’s truth today or anything about human emotions. Sure one can be a good writer or a good director as Orson Wells but one still has to wonder about this sex type of situation that is as unjust as the one inducing it to trap or enslave with a lot of these encounters. I wonder who has a touch of evil today. One last note. If Trump can condemn voter fraud I’m sure one can condemn some of these internet frauds. Call it marketing communications.

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